MY HYPOTHESIS--
Today's standard of excellence is mediocrity

Have you noticed the pathetic marketing gimmick that has been appearing on radio ads these days?

The gimmick where the announcer concludes his pitch by repeating the telephone number, usually three times.

By the time he has reached the third iteration of this jaw-jacking annoyance I have long since forgotten what the heck he was trying to peddle in the first place.

Yup, today's version of creativity sometimes fails to even reach the level of mediocrity.