ROLLING MY EYES--

Occasionally the packaging design, corporate whiz-kids come up with a good idea.

That happened recently when the Oreo cookie folks introduced a new package where you simply peal the front open and help yourself to their tasty product.  When you release that flap-like package front it flops back shut, securely, helping retain freshness.

No fuss.  No muss.

No more annoying clips or rubber-band concoctions to achieve what this new design does so creatively.

Thank you Oreo!

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Then, there are the whizless-kids at the Orville Redenbacher popcorn palladium.

Their latest effort at a packaging design improvement is called a Pop Up Bowl.  You simply flop this thingy in the microwave, right-side up, of course, and pop it.

The theroy is, I guess, to replace having to use a real bowl and all the imagined fuss that entails.

Their directions tell us to "See it Pop", "Peal Off the Top Film", and "Enjoy Right out of the Bag."

Ha.

Unless your wait until your popcorn hunger subsides to peal off the top film you likely will be treated to a dose of scalded fingers.  In fact, I've never been able to safely accomplish that task no matter how long I wait.

My technique is to pause after removing their contraption from the microwave, then doing a surgical attack with a long bladed knife to make an incision in that blood red membrane of sufficient size I can--yup, you guessed it--pour the contents into a real bowl.

Good grief.  This design is a prime candidate to prove my often held position that not all progress goes forward.